Guests gather and play around a small game box at a crowded tech meetup

url2irl · for event organizers and the brands they bring

Live engagement brands can measure.

From Instagram, to the room, to your CRM.

Guests play a short game on Instagram, then at a small game box at the event. They win a pin, post a photo and opt in to the brand.

Test now on Instagram

How it works

One game, from the feed to the room and back.

Gamification that builds first-party data alongside brand awareness. Guests play a short game on Instagram, then the final at the game box at the event, and choose to share their contact with the brand.

Before onlineDuring at the eventAfter back online

**Before**Inès comments PLAY on a post and plays her first round in DM.

Game boxScan your pass to play

Scan the pass from your DMsInès · Team Agents · 10 pts

Welcome back, Inès!Team Agents · 10 pts from round 1

Final roundPick the next big AI trend

AgentsRobots

Team Agents wins!Your pin drops from the box

Get your photo and news from YourBrand?

✓ YesNo

Pin won · opted in ✓Your photo is on its way, Inès

At the event

DuringGuests gather at the game box. It scans the pass from Inès's DMs. She plays the final, wins a pin, poses for a photo and opts in.

Her group selfie with the pin, posted to Instagram — **After**Her photo goes to her followers. Her answers go to your report and CRM.

What you measure

Three results brands can show their team.

Each result comes with numbers you can report.

Qualified leads

Contacts who told you what they want.

Guests opt in after they play and name their interest.

Guest: Camille R., product lead
Interest: AI agents
Wants: A demo next week

You measure opt-ins, stated interests, demo requests

Brand visibility

Your colours in their stories.

Guests post their photo with your brand in the frame to their own followers.

You measure photos posted, tags

Lasting memories

A pin they keep wearing.

Every win drops a pin or patch in your colours. It goes home on a jacket or a bag.

You measure rounds played, pins handed out

Track record

Proof from games our team ran before.

1,000+active players at a global finance conference

18,000+digital souvenirs claimed in one match for a football club's anniversary

186players finished a 16-stop city treasure hunt

20venues in one beer brand's collect-them-all passport

Results from earlier games, not the box. Client names kept private.

Turn your next event into measurable results.

Test now on Instagram

Watch one meetup night

Scroll to follow Inès, one guest.

18:42

aibuilders.parisThe meetup teams are forming. Which one is yours?

AIaibuilders.paris · 2h

Meetup #14. Pick your team.

At the meetup, you play as a team

Agents

Hardware

Design

HMeetup host

Team Agents, Inès. Round 1 starts now.

Round 1: done ✓

Last round: at the meetup.

Deal.

Iines.builds

♥ 0won the team round at #AIBuilders@aibuilders.paris · Your Brand

01/11 · Hero

One guest, start to finish

Follow Inès from Instagram to your CRM.

Scroll through one meetup night with her.

Before · Instagram

Inès picks her team.

The host's story asks: which team is yours?

Before · DMs

She plays round 1 in her DMs.

Her score carries to the meetup.

During · 19:40

Her team waits for her at the box.

They picked the same team online.

During · 19:50

She picks up where she stopped.

The box knows her score from round 1.

Team unlock

Strangers unlock a prize together.

Each one shares a fact about another.

Photo dare

Guests pose with your brand in frame.

Posted to their followers, tagged with the event.

Ask the brand

Guests tell you what they want next.

One open question, sent to your follow-up list.

Back online

Their photos reach their own followers.

Tagged with the event and your brand.

After

Opted-in guests land in your CRM.

Ready for your next event invite.

Try it yourself

Don't pitch them. Play with them.

Comment PLAY on @offlinesouvenir. Our host plays a round with you in DMs.

Test now on Instagram